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" If these yearnings seem overpowering, we can suggest a couple of defensive strategies. The first is to use the postponed-pleasure ploy: Tell yourself that you can have a small sweet dessert later if you still want it. (We’ll discuss this ploy later, too.) Meanwhile, eat something else. Remember, your body is craving energy because it has used up some of its supply with self-control. The body feels a desire for sweet foods, but that is only because that is a familiar and effective way to restore energy. Healthy foods will also provide the energy it needs. It’s not what’s on your mind, but it should do the trick. "

Roy F. Baumeister , Willpower: Rediscovering the Greatest Human Strength


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Roy F. Baumeister quote : If these yearnings seem overpowering, we can suggest a couple of defensive strategies. The first is to use the postponed-pleasure ploy: Tell yourself that you can have a small sweet dessert later if you still want it. (We’ll discuss this ploy later, too.) Meanwhile, eat something else. Remember, your body is craving energy because it has used up some of its supply with self-control. The body feels a desire for sweet foods, but that is only because that is a familiar and effective way to restore energy. Healthy foods will also provide the energy it needs. It’s not what’s on your mind, but it should do the trick.