" We don’t normally think about belonging to big groups in this way. Normally, when we think about belonging to big groups, we think about great communicators who create a vivid and compelling vision for others to follow. But that is not what’s happening here. In fact, Hsieh is anticharismatic, he does not communicate particularly well, and his tools are grade school simple—Meet people, you’ll figure it out. So why does it work so well? "

― Daniel Coyle , The Culture Code: The Secrets of Highly Successful Groups