" Oettingen’s work doesn’t line up with how we normally think about motivation and goals. We normally think about them as being intrinsic to a person. People are either motivated or they’re not; accordingly, we describe motivation with terms like desire or heart. But in these experiments, motivation is not a possession but rather the result of a two-part process of channeling your attention: Here’s where you’re at and Here’s where you want to go. "

― Daniel Coyle , The Culture Code: The Secrets of Highly Successful Groups