QUOTE : That kind of thing happened all the time.” It was normal. Google personnel were interacting exactly as the kindergartners in the spaghetti-marshmallow challenge interacted. They did not manage their status or worry about who was in charge. Their small building produced high levels of proximity and face-to-face interaction. Page’s technique of igniting whole-group debates around solving tough problems sent a powerful signal of identity and connection, as did the no-holds-barred hockey games and wide-open Friday forums. (Everyone in the group talks and listens in roughly equal measure.) They communicated in short, direct bursts. (Members face one another, and their conversations and gestures are energetic.) Google was a hothouse of belonging cues; its people worked shoulder to shoulder and safely connected, immersed in their projects.