" Edelman likes to tell the latte story, even if it seems like a trivial wish, because for him it perfectly represents the new kind of epic win that is possible in a world where more and more people are willing to use their mobile phones to broadcast where they are and what they need. The win is nothing less than an augmented human capacity to do good and feel good every single day, by making better use of each other's spare time. As Edelman puts it, 'We can love a lot more people when we can make their wishes come true in seconds . . . We can love people when we know what they need. "

― Jane McGonigal , Reality is Broken: Why Games Make Us Better and How They Can Change the World