" One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion was to plug the hole with condiments, and cover it with a pickle so the customer wouldn’t notice the hole. I told him we wanted to feed our customers, not fleece them, but I couldn’t suppress a chuckle at the outrageous con artistry of the idea; a real Chicago fast one. We "

― Ray Kroc , Grinding It Out: The Making of McDonald's