QUOTE : Controlling images were never just about the object of study—popular culture memes or characters from movies and television shows—but about the process of reproducing structural inequalities in our everyday lives. Social psychologists study how we acknowledge and reproduce status groups like “man,” “woman,” “black,” “white,” “Asian,” “poor,” “rich,” “novice,” and “expert” in routine interactions. These are statuses of people that we recognize as meaningful categories. When we interact with someone, a few things happen. We size up the person we are engaging with, scanning for any risks to our own social status. You don’t want to be the person who mistakes the company president for the janitor, for example. We also scan others’ perception of us. This is how all kinds of impromptu moments of cooperation make our day go smoothly. It’s the guy who sees you struggling to get something on the bus and coordinates the four people around you to help you get on. Or it’s the three women in a fast food line who all grab for a baby’s bottle just before it hits the floor. We cooperate in micromoments and in longer settings like the waiting room of a doctor’s office. And, when we are cooperating with strangers or near strangers, we are using all kinds of ideas about status to make the interaction work to our benefit.