" i get why manufacturers play to pink- it makes good business sense. A marketing executive i spoke with at LeapFrog which is based in Emeryville, California, told me that her company even had a name for it> the pink factor.
If you make a pink baseball bat, parents will buy one for their daughter, she explained. then if they subsequently have a son, they'll have to buy a second bat in a different color. Or, if they have a boy first and then a daughter, they'll want to buy a pink one for their precious little girl. Either way, you double the sales. "

― Peggy Orenstein , Cinderella Ate My Daughter: Dispatches from the Frontlines of the New Girlie-Girl Culture