" Not all urinals are fun and games, though. Take the “Piss Screen” (yes, that’s the name), also from Germany. It is a game, but one with a serious message: Don’t drink and drive. Billed as “an interactive experience—not to be mistaken for the Wii,” the Piss Screen is actually a pressure-sensitive inlay set in urinals that simulates what it’s like to hit the road after a few drinks. "

― Richard H. Thaler , Nudge: Improving Decisions About Health, Wealth, and Happiness