" The way we live now is an experiment in which we are the human subjects -- treated as objects by the technology we have created. Our apps use us as much as we use our apps.

We are treated as objects when we are swept up as data to be bought and sold on an international market. Or when our attention is manipulated by our devices, not just to keep us glued to them but to determine what we read, what images we see, and what programs get to see us. We reduce ourselves to objects when we are addressed by machine-generated text or voices, because to be understood, we can only respond in ways that such objects can understand. When we are treated as objects, we are encouraged to object4ify one another and, of course, ourselves. "

― Sherry Turkle , The Empathy Diaries: A Memoir