" you’re looking for a quick and dirty definition of the term, try the unofficial motto of Silicon Valley: “Fail early, fail often, fail forward.”8 Bold ventures—especially the world-changing type we’re advocating here—require this kind of experimental approach. Yet as most experiments fail, real progress requires trying out tons of ideas, decreasing the lag time between trials, and increasing the knowledge gained from results. This is rapid iteration. "
― Peter H. Diamandis , Bold: How to Go Big, Create Wealth and Impact the World