" the right words. In 2014, researchers at Georgia Tech published a study in which they examined over nine million words and phrases used on Kickstarter to determine which language leads to success.25 The most important lesson is that the words and phrases associated with reciprocity and authority produce the best responses, while projects that focus too much on the need for funds fail. The most successful "

― Peter H. Diamandis , Bold: How to Go Big, Create Wealth and Impact the World