" In common with Russia, American children seldom play outdoors. Russia can use the excuse of cold weather, but in the United States, the daily torrent of bad news from televisions and smartphones leads most parents to believe that murder or abduction lies at the end of their driveways. In both countries, men escape. In Russia, men disappear on fishing boats weighed down with cases of vodka. In American, men go golfing. In "

― Martin Lindstrom , Small Data: The Tiny Clues that Uncover Huge Trends