" The Weather simply didn’t exist in Colombia. I later found out that no one asks or talks about the weather in Medellín, as it never varies, nor are there any television meteorologists. Every day the temperature is in the mid-seventies, with sunlight and an occasional cloud cover. Yet even in Southern California, where the same is true, natives talk about the weather constantly. As "

― Martin Lindstrom , Small Data: The Tiny Clues that Uncover Huge Trends