" In 1985, then-General Secretary of the Communist Party of the Soviet Union, Mikhail Gorbachev, cut back on nationwide vodka production and passed a law prohibiting stores from selling liquor before noon. Consumption and overall death rates both dropped. When communism fell, vodka became available again, and rates of consumption and alcohol-related deaths rose accordingly. Russian women aren’t teetotalers by any means, but the average life expectancy for Russian men today is around 64, the lowest of any country in the world outside African nations. Less "
― Martin Lindstrom , Small Data: The Tiny Clues that Uncover Huge Trends