" The brands we like, and buy, and surround ourselves with—and by now you know I define a “brand” as anything from the music on our playlists to our shoes, to our sheets, to our toothpaste, to the artwork hanging on our walls—have the profoundest possible things to say about who we are. "

― Martin Lindstrom , Small Data: The Tiny Clues that Uncover Huge Trends