QUOTE : He began, “I know that the next couple of hours might be tedious, and that there are a hundred other things we’d all rather be doing right now. But let’s keep a few things in mind while we’re here today. First, our competitors are hoping we get this wrong. They’re hoping we underallocate resources for advertising, or hire too many administrative staff. And our employees are desperate for us to get this right, because every decision we make today has a profound impact on someone’s job, not to mention their morale. In their minds, our credibility is on the line. And finally, I don’t want to be sitting at my desk nine months from now thinking, ‘Why didn’t I pay closer attention during that budget review?’ So let’s sit forward in our seats and do this right so we can feel good about it for the rest of the year.