" This is how athleisure has carved out the space between exercise apparel and fashion: the former category optimizes your performance, the latter optimizes your appearance, and athleisure does both simultaneously. It is tailor-made for a time when work is rebranded as pleasure so that we will accept more of it—a time when, for women, improving your looks is a job that you’re supposed to believe is fun. "

― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion