" And the media plays into his hand, every single time. By April 1, 2016, with a month still to go in the Republican primaries, Donald Trump had received the equivalent of $2 billion in free television coverage. All sixteen of his GOP opponents, by comparison, had received $1.2 billion combined. By the day of the November general election, Trump had earned just under $5 billion in free media—$1.75 billion more than Hillary Clinton.4 "

― Ben Sasse , Them: Why We Hate Each Other - and How to Heal