" mama ratna-vaṇig-bhāvaṁ  ratnāny aparicinvataḥ hasantu santo jihremi  na sva-svānta-vinoda-kṛt “The saintly devotees may laugh at me for becoming a jewel merchant though I know nothing about precious jewels. But I feel no shame, for at least I may entertain them. "

― A.C. Bhaktivedanta Swami Prabhupāda , Krsna, the Supreme Personality of Godhead: A Summary Study of Srimad-Bhagavatam's Tenth Canto