" Crucial to this is what conservatives see as the essence of America—the Ladder of Success myth. As long as free enterprise flourishes and anyone with enough self-discipline and imagination can become an entrepreneur, the Morality of Reward and Punishment will hold and all will be well. The logic of conservatism locates so-called “social” problems within people, not within society. For this reason, it would make no sense to conservatives to use class and social forces as forms of explanation and justification for social policy. Nature "

― George Lakoff , Moral Politics: How Liberals and Conservatives Think