" It’s about protection: The government should make sure we have healthy food. It’s about equality: Good and healthy food should not be a luxury reserved for the rich. It’s about diversity: having a polyculture system and distinctive varieties of food. It’s an expansion of freedom: Everyone should have access to good food. It’s using the common wealth for the common good to promote public health and increase quality of life. The "

― George Lakoff , Thinking Points: Communicating Our American Values and Vision