" Why are these considerations of culture important? Why can’t we Christians just be faithful followers of Christ and ignore what is going on in the culture at large? Why not just preach the gospel to a dark and dying world? The answer is, because the gospel is never heard in isolation. It is always heard against the backdrop of the culture in which you’ve been born and raised. A person who has been raised in a culture that is sympathetic to the Christian faith will be open to the gospel in a way that a person brought up in a secular culture will not. "

― William Lane Craig , On Guard: Defending Your Faith with Reason and Precision