" CUSTOMER: (holding up a paperback) If I buy this book, can I transfer it onto my friend’s Kindle?
BOOKSELLER: ... No.
CUSTOMER: Oh. How do they put physical books on a Kindle, then? Is it like that part in the film of Charlie and the Chocolate Factory, where Mike Teavee wants to become part of television, and he flies over everyone’s heads in tiny little pieces? "
― Jen Campbell , More Weird Things Customers Say in Bookshops