" You should always be selling—not strategizing about selling. Don’t test, test, test—that’s a game for big companies. Don’t worry about being embarrassed. Don’t wait to develop the perfect product or service. Good enough is good enough. There will be plenty of time for refinement later. It’s not how great you start—it’s how great you end up. "

― Guy Kawasaki , The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything