" If you think that leadership is deciding what you want and telling people to do it, I feel sorry for you. Reality is going kick your ass so far that not even Google will find you. The goal of this chapter is to help you become such a great leader that you’ll appear on the first page of a Google search for “leader. "

― Guy Kawasaki , The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything