" Not everyone in my industry is supportive of the way I run my funeral home. Some believe a dead body must be embalmed to be safe (untrue) and that a body should be handled only by licensed professionals (also untrue). The dissenters imagine that younger, progressive morticians are “starting to make our profession look like a joke” and wonder if “circus is the right word for what funeral service is becoming. "

― Caitlin Doughty , From Here to Eternity: Traveling the World to Find the Good Death