" Indeed, for this purpose, the word used is more important than the notion it is supposed to represent, and most of the modern ‘idols’ are really mere words, for a remarkable phenomenon has arisen known as ‘verbalism’, by which sonorous words succeed in creating the illusion of thought; the influence that orators have over the crowd is particularly characteristic in this connection, and it does not require much reflection to see that it is a process of suggestion altogether comparable to that used by hypnotists. "

― René Guénon , The Crisis of the Modern World