" The internet is a splendid invention, and it won’t go away. If you know you want something, the internet can get it for you. My point, and the whole point of this essay, is that it’s not enough to get what you already know you wanted. The best things are the things you never knew you wanted until you got them. "

― Mark Forsyth , The Unknown Unknown: Bookshops and the Delight of Not Getting What You Wanted