" Trying often comes before failure. Endeavour more often leads to success.

But they are just words, I hear you say. Why does it matter whether we say ‘try’ or ‘endeavour’?

It matters, believe me. Our words become our attitudes and our attitudes become our life. "

― Bear Grylls , A Survival Guide for Life: How to Achieve Your Goals, Thrive in Adversity, and Grow in Character