" One of life's primal situations; the game of hide and seek. Oh, the delicious thrill of hiding while the others come looking for you, the delicious terror of being discovered, but what panic when, after a long search, the others abandon you! You mustn't hide too well. You mustn't be too good at the game. The player must never be bigger than the game itself.
It's like making a joke which is so subtle that it goes unnoticed and you are reduced to explaining it.
Can we draw some other lesson from this?
There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart. One of the strategies can be to sacrifice it at just the right moment and be the first to say: 'I'm not playing any more', since you then collect all the stakes. "

― Jean Baudrillard , Cool Memories