" The thing with the Rolexes is amazing, amazing, Ivan wrote. Light, he said, seemed to sweep, but quantum theory said it ticked. Waves were the combination of sweeping and ticking. Could true sweeping ever happen on this Earth of ours? Maybe one could do sweeping math, og sweeping sex. Sweeping was beautiful, but powerless. Energy came from ticking - the capacity for rapid change. Immortality was sweeping. Lives coming and going, generations, years, minutes, seconds: all are on the fake Rolex. "

― Elif Batuman , The Idiot