" The positive side of willpower is the power to do and to frame all of your I won’ts as being in the service of those higher I wills. Once you do that, you’re no longer using your willpower to oppress and disappoint half of yourself. You’re using it to create the future self that you really care about. Thus, willpower is really just being as kind as you can to the man you want to become. "

― Tucker Max , Mate: Become the Man Women Want