" Thus, as passivity becomes extreme in the bulk of society, a sizeable segment of citizens detaches itself from the dream-locked majority. As vulgarity and stupidity thicken, more and more people awaken to the intolerability of their condition. Much can be done to foster this state of awareness, even though little can be done directly to change the policies of those in control today of the media of communication. "

― Marshall McLuhan , The Mechanical Bride: Folklore of Industrial Man