" In the age of instant information man ends his job of fragmented specializing and assumes the role of information-gathering. Today information-gathering resumes the inclusive concept of “culture” exactly as the primitive food-gatherer worked in complete equilibrium with his entire environment. Our quarry now, in this new nomadic and “workless” world, is knowledge and insight into the creative processes of life and society. "

― Marshall McLuhan , Understanding Media: The Extensions of Man