" You may not have heard, Duke, that there is a new word to describe that sort of attitude," said the archivist, who was Secretary to the Committee against Reconsideration, "One says 'mentality.' It means exactly the same thing, but it has the advantage that nobody knows what you're talking about. It's the ne plus ultra just now, the 'latest thing,' as they say. "

― Marcel Proust , The Guermantes Way