" Harry A. Overstreet in his illuminating book Influencing Human Behavior said: “Action springs out of what we fundamentally desire … and the best piece of advice which can be given to would-be persuaders, whether in business, in the home, in the school, in politics, is: First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way. "

― Dale Carnegie , How to Win Friends and Influence People