" If you’ve gotten an email from a prince offering to split millions of dollars with you, you may have noticed all the misspellings and other telltale clues that it can’t possibly be real. Why would these sophisticated scammers make such an obvious mistake? Because it’s not for you. Because they’re sending a signal to people who are skeptical, careful, and well-informed: go away. The purpose of the email is to send a signal. A signal to the greedy and the gullible. Because putting anyone else into the process just wastes the scammer’s time. They’d rather lose you at the beginning than invest in you and lose you at the end. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See