" The first rule the music business failed to understand is that, at least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin. Soon enough, the new thing will be better than the old thing. But if you wait until then, it’s going to be too late. "

― Seth Godin , Tribes: We Need You to Lead Us