" Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths—whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it’s over. If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. "

― Seth Godin , Tribes: We Need You to Lead Us