" Cupcakes The first time you bake cupcakes, you will certainly follow the recipe with rigor. The third time, you might improvise and screw up. Learning your lesson, you will follow the recipe again and again as closely as you can. At this point, by the fifth time, some people actually learn to bake. They improvise successfully. They understand the science and the outcomes. They develop a kind of gracefulness in the kitchen. Others merely plod along. They’re cooks, not chefs. A cook follows a recipe. A chef invents one. We have too many cooks. The world is begging for chefs. "

― Seth Godin , Graceful