" Industries don’t die by surprise. It’s not as if you didn’t know it was coming. It’s not as if you didn’t know whom to call (or hire). What was missing was leadership—an individual (a heretic) ready to describe the future and build the coalitions necessary to get there. This isn’t about having a great idea (it almost never is). The great ideas are out there, for free, on your neighborhood blog. Nope, this is about taking initiative and making things happen. "

― Seth Godin , Tribes: We Need You to Lead Us