" All That You Can Be’?” I said. “I don’t know. That was the slogan for me, growing up. And then it was ‘Army of One,’ which I never understood, and then it was ‘Army Strong,’ which is about as good a slogan as ‘Fire Hot’ or ‘Snickers Tasty’ or ‘Herpes Bad.’ A better slogan would be, ‘You Can’t Afford College Without Us. "

― Phil Klay , Redeployment