" Every new generation of women, it seems, feminist and housewife alike, is encouraged by popular culture to disavow its forebears and rebrand itself as an all-new, never-before-seen generational phenomenon, completely different in every way from what came before. The 'housewives' of the 1970s gave way to the Martha Stewart 'homemakers' of the 1980s, then the 'soccer moms' of the 1990s, then the stay-at-home moms of the 2000s. Next may come the homeschooling homesteaders of the impending post-apocalypse - who knows? What's significant is that the cycle of idealization, devaluation, and revision gives an appearance of progress, of superficial change, that distracts us from the big picture. "

― Carina Chocano , You Play the Girl: And Other Vexing Stories That Tell Women Who They Are