" Have some general backup ideas in mind, but don’t let the backup plan be carved in stone. That will prevent you from learning. The time to begin building formalized backup plans is during the tweaking, changing, and maneuvering that occurs while studying the results of the small bet. Backup plans become vital when a small bet that’s turned out to be successful is about to be scaled in size. "

― Jason Jennings , The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change