" If talking about ourselves non-stop isn’t a good idea for the workplace, friendships, or dating, then why on Earth is this considered a good idea for social media? It isn’t, and this is why we’ve spent so much time exploring how society as a whole has changed. If we don’t understand our world and how we fit best within our modern culture, we’ll wear ourselves out and have no time left for writing books. "

― Kristen Lamb , Rise of the Machines--Human Authors in a Digital World