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1 " The capitalist and consumerist ethics are two sides of the same coin, a merger of two commandments. The supreme commandment of the rich is ‘Invest!’ The supreme commandment of the rest of us is ‘Buy!’ The capitalist–consumerist ethic is revolutionary in another respect. Most previous ethical systems presented people with a pretty tough deal. They were promised paradise, but only if they cultivated compassion and tolerance, overcame craving and anger, and restrained their selfish interests. This was too tough for most. The history of ethics is a sad tale of wonderful ideals that nobody can live up to. Most Christians did not imitate Christ, most Buddhists failed to follow Buddha, and most Confucians would have caused Confucius a temper tantrum. In contrast, most people today successfully live up to the capitalist–consumerist ideal. The new ethic promises paradise on condition that the rich remain greedy and spend their time making more money and that the masses give free reign to their cravings and passions and buy more and more. This is the first religion in history whose followers actually do what they are asked to do. How though do we know that we'll really get paradise in return? We've seen it on television. "
― Yuval Noah Harari , Sapiens: A Brief History of Humankind
2 " Should he give free reign to his desires, the bibliomaniac can ruin his life along with the lives of his loved ones. He'll often take better care of his books than of his own health; he'll spend more on fiction than he does on food; he'll be more interested in his library than in his relationships, and, since few people are prepared to live in a place where every available surface is covered with piles of books, he'll often find himself alone, perhaps in the company of a neglected and malnourished cat. When he dies, all but forgotten, his body might fester for days before a curious neighbor grows concerned about the smell. "
― Mikita Brottman
3 " Tolstoy was perfectly right to protest that history is not made to happen by the combination of such obscure entities as the ‘power’ or ‘mental activity’ assumed by naïve historians; indeed he was, in Kareev’s view, at his best when he denounced the tendency of metaphysically minded writers to attribute causal efficacy to, or idealise, such abstract entities as ‘heroes’, ‘historic forces’, ‘moral forces’, ‘nationalism’, ‘reason’ and so on, whereby they simultaneously committed the two deadly sins of inventing non-existent entities to explain concrete events and of giving free reign to personal, or national, or class, or metaphysical bias. "
― Isaiah Berlin , The Hedgehog and the Fox: An Essay on Tolstoy's View of History
4 " The financial markets are not to be trusted. They expect to be given free reign to make huge profits while the sun is shining, but hasten to the shelter of the state when the skies darken. "
