QUOTE : I used to call players in and sit them down privately and say, “This is the deal.” I find myself doing it less and less, and here’s why: you know when they leave your office, they’re going to lie. You could say ten things and nine of them are “You are greatest in the world at nine things, but you suck going to your left.” They leave and say, “Coach says I suck.” I like to say things right in front of the team about reality. I like to say, This is what you’re doing and this is why it’s costing us, and does anybody have any questions? Because now they have to confront. They can’t go their separate ways and say, “He said …” No. Everybody heard it. And everybody on the team already knows it. They just want someone else to say it. You are just the voice of the team calling out that player—and now that player has to react. They have to either admit it, and fix it, or say everybody else is wrong. And if they do that, they further separate themselves from the team. College kids are still kids and are looking for direction. What gives you the stomach to do it is you know you’re right, and you’re only saying what they already know and believe.