" I use what I call a ‘writing ladder,’” David told me. “If a tweet resonates—it gets a bunch of RTs and at replies—then I consider it good blog post fodder. If a blog post resonates, I'll explore it with a riff in a speech and maybe another blog post or two. If a series of posts on the same topic resonates, that's my next book. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content