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Ann Handley QUOTES

Ann Handley QUOTES

1 " Art begins in imitation and ends in innovation. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

2 " When you are writing keep asking yourself “so what” until you are sure what is in it for the customer. "

― Ann Handley , Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

3 " As content strategist Jonathon Colman, who works for Facebook, told me: “Start with empathy. Continue with utility. Improve with analysis. Optimize with love. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

4 " Any fool can make something complicated. It takes a genius to make it simple. —Woody Guthrie "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

5 " A writer who waits for ideal conditions under which to work will die without putting a word on paper. —E. B. White "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

6 " In an online world, our online words are our emissaries; they tell the world who we are, "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

7 " The truth is this: writing well is part habit, part knowledge of some fundamental rules, and part giving a damn. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

8 " Assume the reader knows nothing. But don't assume the reader is stupid. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

9 " Your customers don't buy your product to do your company a favor,” Eghbal said. “They're doing it because your product makes their lives better. So if you want to sell something, you need to explain how you're helping them. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

10 " Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome. "

― Ann Handley , Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

11 " If you aren’t having fun creating content, you’re doing it wrong. "

― Ann Handley , Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

12 " So, before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care? "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

13 " If you want to be a writer you must do two things above all others: read a lot and write a lot,” Stephen King writes in his book On Writing. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

14 " Good writing serves the reader, not the writer. It isn't self-indulgent. Good writing anticipates the questions that readers might have as they're reading a piece, and it answers them. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

15 " Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field, which will in turn lead to more sales. "

― Ann Handley , Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

16 " Because at some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch eating chips and salsa. However "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

17 " Empathy—like writing—isn't a gift. It's a discipline. It takes some intentional effort and diligence to develop enormous empathy so that you can apply it to your writing. "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

18 " Consider Pawn Stars, a popular show on the History Channel, and compare it with Antiques Roadshow, which airs on PBS. "

― Ann Handley , Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

19 " Start telling the stories that only you can tell, because there'll always be better writers than you and there'll always be smarter writers than you. There will always be people who are much better at doing this or doing that—but you are the only you,” author Neil Gaiman said in a 2011 podcast.1 "

― Ann Handley , Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

20 " When we say to be authentic, we mean you should make it clear that your stuff has the stamp of an actual person or actual people and that that person or those people have the qualities (a point of view, a personality, a sense of enthusiasm for the subject, and suitability to your audience) that make for a compelling approach to content as a solid foundation for the start of your relationship with your audience. "

― Ann Handley , Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business